Here at Monstrous, we’re big fans of Justin Bieber. (More on that soon!) In addition to the infectious pop hooks and irresistible boyish charm, Team Bieber has created a compelling international brand… A course of development every growing business can learn from.
Mark Suster at TechCrunch recently offered this great piece on the building of that brand. Salient points: the importance of core talent/technology, the need to lay the groundwork with a strong model and a stronger product, and the availability of new paths to success –including direct fan (or customer) engagement.