Apple Inc. will open a temporary store Friday in the Scarbrough Building on Congress Avenue downtown, timed to the start of South by Southwest Interactive Conference and the release of the iPad 2 tablet computer.
On Wednesday, construction workers were busy retrofitting the 5,000-square-foot space in the building, at Congress and West Sixth Street, that Apple will lease for two weeks. Black vinyl sheeting covered the windows fronting Congress.
Rance Wilemon, a partner in Plat.Form Real Estate, has been trying to land an Apple store in the Second Street District since his firm took over leasing for that area last summer.
Wilemon said the deal for Apple's popup, or temporary, store came together quickly. He said an Apple real estate representative notified him Monday that the company had settled on Sixth and Congress for the location. "They came in town on Monday, did a quick tour, found a spot, and they're in there working and will open by Friday," Wilemon said. [...]
Popup stores are a trend for retailers that want to unveil products or test a new location without committing to a permanent space.
But Wilemon said the Apple store on Congress "is not as much to test the market as much as it is to be a part" of SXSW, the music, film and interactive event that draws thousands of people to Austin annually.
"There's a huge opportunity to get brand recognition to a large audience during" SXSW, Wilemon said.
The whole article can be found here.
More info on SXSW can be found here!
Cinema Fist writes in their latest entry about the visionary ideas that both Stanley Kubrick and Auther C. Clarke had in both their film and writings, specifically around 2001: A SPACE ODYSSEY. Amazing foresight is seen in the technology that was thought up, especially when it comes to the idea of the iPad.
quote from Clarke's version of 2001:
"When he tired of official reports and memoranda and minutes, he would plug his foolscap-sized Newspad into the ship's information circuit and scan the latest reports from Earth. One by one he would conjure up the world's major electronic papers ... Switching to the display unit's short-term memory, he would hold the front page while he quickly searched the headlines and noted the items that interested him. ... the postage-stamp-sized rectangle would expand until it neatly filled the screen and he could read it with comfort. When he had finished, he would flash back to the complete page and select a new subject for detailed examination. "
more of the writing can be found on the Cinema Fist website
attributed to Chris Rasch
as posted by NuFormer Projection
Impressive and stylish projections on buildings, a renewing way of communicating.For those who want to carry out a message in a striking and visually attractive way with guaranteed exposure: 3D Projection on buildings is the communication tool of 2009, and what an impact!
Monstrous enjoyed a busy, yet productive, weekend at Maker Faire, 2010 in the Bay area. While there were tons and tons of amazing projects happening all around us, there were a few choice items that caught our interest and sparked our imagination. One of which was the GamelaTron, a robotic Gamelan Orchestra:
quoted from website:
The GamelaTron is the fruit of a collaboration between The League of Electronic Musical Urban Robots (LEMUR) and the composer Zemi17: A. Taylor Kuffner.
Modeled after traditional Balinese and Javanese gamelan orchestras, the GamelaTron is an amalgamation of traditional instruments with a suite of percussive sound makers. MIDI sequences control 117 robotic striking mechanisms that produce intricately woven and rhythmic sound. Performances follow an arc similar to classic Indonesian gatherings, where stories from great epics, such as the Ramayana, are told and settings given in words that are continued in music.
More information can be found on his website, including pictures, video, and audio. Highly suggest spending a few moments checking it out!